PRINTING WHAT PAPER IS THE BEST

WHAT THE BEST PRINTING  PAPER TO USE FOR YOU?

  THERE are 4 major characteristics of paper and they are;

1. paper opacity
2. paper finish
3. color brilliance
4.  paper thickness

ISO brightness is the standard that quantifies the brightness of paper as it would be perceived in a setting that is illuminated with a mixture of cool-white and unfiltered daylight. ISO Brightness can be exceeded 100% by a smaller number. ISO standard will always be brighter than TAPPI for the same paper. 
TAPPI brightness is the brightness of paper as it would be perceived in a setting that is illuminated in some cool-white fluorescence and some filtered daylight.  TAPPI brightness provides the lowest number of any of the three scales and rarely exceed 100%. the UC component of TAPPI brightness is the lowest of any standard at the time.